3DTD: Chicka Invasion
3dTD: Chicka invasion is a 3D / AR Tower Defense game developed for iOS and Android devices.
Like most tower defense games, the goal of the player is to survive a number of enemy waves, by using currency to build and upgrade various towers and traps.
What sets 3dTD apart from other tower defense games, is the ability to build in 3 dimensions (including AR) which allows for a more immersive and challenging experience.
Designed new gameplay event themed around the 2018 Russian World Cup; which included new enemies, towers and levels, and featuring itsown leaderboard system
Redesigned tutorial to make the initial experience less confusing and overall more enjoyable, which aided with keeping DAU retained.
Balanced overall difficulty curve to improve challenge scaling (first levels easier, end levels harder)
Live App Analyst
Used Google Play and Apple App Store analytics to suggest features that effect the initial gameplay experience, which in turn improved 1 day and 7 day retention quite considerably.